After Information On Permanent Cosmetics - 990 Words

My report about what I think and shortly information on permanent cosmetics. What a focused on is permanent make-up that is a very popular thing today to do. It is also expensive and time consuming but has results that seem to amaze same clients. It reveals the appearance of perfectly applied makeup. This remarkable effect is achieved, in clinical conditions, by infusing hypoallergenic pigments into the dermal layer of the skin. The method is in order to create a shadow of colour. There are so many areas were the treatment can be done, eyebrows, eyeliner, Top and Bottom Lip liner, Lip Colour, and Blend Scar Camouflage, Beauty Marks, Hair imitation, Lash Enhancement, and Areola Depigmentation. When I started this research I did it with an open mind. Not choosing against the treatment or for the treatment. The one thing that stood out is that the clients do not know a lot about permanent enhancement and don’t really have any background on what to expect. The thing that stood out is that everybody is scared of the word ‘permanent’. S Is permanent cosmetics really permanent. The thing is it differs from person to person. Their life style, there home care, the preparations, the technique and the quality of treatment. For some people it lasts 5 years others 8 and some peoples it is forever. Permanent cosmetics does have a lot of admin to it. The procedure has to be carefully planned because you work with real people and it is an internal treatment were blood is involve. ThereShow MoreRelated The Truth about Cosmetic Surgery Essay1150 Words   |  5 PagesThe Truth about Cosmetic Surgery Cosmetic surgery has become one of the most popular trends in America today. Whether you are reading a magazine, watching the news, or a television program, you are likely to see something about cosmetic surgery. Within the past year, there have been several television programs dedicated to people â€Å"bettering† themselves through body augmenting surgeries. Millions of people undergo risky surgery every year simply to improve or enhance a feature or body part.Read MoreWhy Cosmetic Surgery Should Be Limited1299 Words   |  6 Pagesto be Beautiful Is life or image more valuable? In 2012, 14.6 million cosmetic plastic surgery procedures, including both minimally-invasive and surgical, were performed in the United States (14.6 Million Cosmetic Plastic Surgery Procedures Performed in 2012). There are people who lose their lives each and every day just because they are not happy with the way they look. Patients who desire a change in appearance go to a cosmetic surgeon where countless numbers of mishaps could happen and do happenRead MoreCosmetic Surgery : Life Or Image More Valuable?1393 Words   |  6 PagesIs life or image more valuable? In 2012, 14.6 million cosmetic plastic surgery procedures, including both minimally-invasive and surgical, were performed in the United States (14.6 Million Cosmetic Plastic Surgery Procedures Performed in 2012). There a people who lose their lives each and every day just because they are not happy with the way they look. Patients who desire a change in appearance go to a cosmetic surgeon wher e countless numbers of mishaps could happen and do happen. This is an unsettlingRead MoreCosmetic Surgery : Surgery And Surgery Essay1074 Words   |  5 PagesCosmetic surgery is unlikely to change your life; it just changes your outward appearance to others. Cosmetic surgery can be very successful, but it is not risk-free; even though laser cosmetic surgery poses fewer risks than invasive surgery. After selecting and meeting with physicians for your cosmetic surgery, you will have to pick the one that fits your budget and personality. As people grow older, certain things play a big role in making skin look wrinkly and old that cosmetic surgery cannotRead MoreCase Study LOreal1593 Words   |  7 Pagesanalysis- L’Oreal Nederland B.V. Group Names: Summary General L’Oreal is the largest cosmetic manufacturer in the world since 1992 and contributes sales to more than 100 countries. L’Oreal invested heavily in research and development with the faith: innovation was the critical success factor. L’Oreal was at a stage of making critical decision to introduce Synergie skin care line and Belle Couleur permanent hair colorants which were successfully marketed in France, to Nederland market. These twoRead MoreAnimal Testing And Its Unnecessary Cruelty1682 Words   |  7 Pagescruelty do not outweigh the economic benefits companies reap from their research. The U.S. should outlaw all animal testing by passing the Humane Cosmetics Act (H.R. 2790) because it is unethical, there are several alternatives, and because most tests performed on animals show different effects on humans. Keywords: animal, cruelty, testing, experiment, cosmetics, human trials, side effects, torture, research Animal Testing and its Unnecessary Cruelty Charles Darwin introduced an evolution theory inRead MoreOutline Of A Business Delivers Gmp Training At New Hires, Existing Staff And Temporary Employees Essay1044 Words   |  5 PagesManufacturing Practices. PURPOSE: This policy describes how the our business delivers GMP training to new hires, existing staff and temporary employees, outlines cosmetics safety policy requirements. SCOPE: This policy applies to all Aii associates, including provisional associates involved in the manufacturing or warehousing and procurement of cosmetics. RESPONSIBILITY: It is the responsibility of the Director of Operations, Director of Warehousing, Quality Assurance Manager for policy development, enforcementRead MoreEffects Of Cosmetic Surgery On Young Women1213 Words   |  5 Pages Cosmetic surgery has become such a worldwide trend. Most often, those who are seeking to alter their appearance believe they will feel better about themselves if they change the one thing they don’t like about their appearance. More often than not, it’s not just one thing people would like to change about themselves, there’s many parts of their body they wish were thinner, toned or more polished. After cosmetic surgery, I don’t think everyone who has something done is happy with the outcome. EvenRead MoreDoes Cosmetic Surgery Always Have A Positive Outcome?1314 Words   |  6 Pages Does cosmetic surgery always have a positive outcome? Cosmetic surgery has become such a worldwide trend. Most often, those who are seeking to alter their appearance believe they will feel better about themselves if they change the one thing they don’t like about their appearance. More often than not, it’s not just one thing people would like to change about themselves, there is many parts of their body they wish were thinner, more toned, refined, etc. After cosmetic surgery, I don’t think everyoneRead MoreCosmetic Surgery Is Becoming An Acceptable Solution For Beauty987 Words   |  4 Pagesshows that â€Å"approximately 65,000 surgical cosmetic procedures were performed in 2008 in the UK - 50% more than 2003.† Additionally, the official statistics of cosmetic surgery in the U.S. was far more popular. In 2007, there were a total of 1,435,444 of surgical cosmetic procedures. A number of non-surgical cosmetic procedures were 7,113,914, which were higher than the number of surgical cosmetic procedures. In 2014 , about 15,622,866 non-surgical cosmetic procedures were operated which increased doubled

Crime in the United States - 1052 Words

The United States is one of the most developed countries in the world, if not the most developed, yet the U.S. has the largest prison population in the entire world by far. For most of my life I have always believed that the American justice system worked. When people do wrong they need to be punished and pay for their crimes. That is what our justice system is here for so how could is possibly go wrong? Unfortunetly it is not as simple as it sounds and all it takes is a little research to discover why. Before researching the U.S. criminal justice system, I would never have considered the fact that the U.S. has the worst prison population in the world. The more I reasearched, the more I realized that my own beliefs of the justice†¦show more content†¦The reality of our prisons is nearly the opposite thought, with prisoners being tortured and beat daily. A documentary on the horrors of American prisons titled, Torture: Americas Brutal Prisons, details how badly prison ers are treated in graphic detail. The documentary shows how prison beatings happen more often than we think and how some are even fatal. This is generally not because of bad inmates, but because these prisoners are no longer treated like human beings. When they are finally released, most of them will be in worse condition mentally and physically than when they were first sent to prison. As a result, they are more likely to commit other crimes and be sent right back to prison. American prisons themselves are considered violent and horribly run. The problem is easy to spot, but solutions are seemingly impossible to implement. Andrew Cohen, of www.theweek.com, stated, Its fairly easy to get judges to find unconstitutional conditions inside our prisons. The hard part is getting government to do anything about it. Cohen, goes on to state that, even after a lawsuit and a deal to improve the abusive and neglectful conditions at a juvenile center, virtually no progress has been made for over two years. Reform advocates were forced to go back to court over the county officials lack of action on the matter. This just goes to showShow MoreRelatedCrime And Crime Of The United States1389 Words   |  6 Pages Recent surveys have indicated that crime rate in the United States is on the rise. Crime in the U.S. is classified into property crime and violent crime. These criminal activities have a considerable impact on a state’s social and economic growth and development. Different states in the U.S. have developed different strategies to combat crime, which continues to transform in form and frequency. A number of policies, options, and approaches to crime control exist. This report explores some of theRead MoreThe Crimes And Crimes Of The United States1441 Words   |  6 Pagesessay #1 Nowadays, murders, rapists and other heinous crimes can be committed by anyone. A fourteen-year-old teenager murders someone or does a massacre in school can be often seen from the headline news of newspaper. However, these youth criminals may have much less severe punishment than adults may have who have done the same crime. A criminal is a criminal that must be punished as no difference between adult and youths; especially, the crimes are categorized under murder and rape. A bullet woundRead MoreCrime in the United States4022 Words   |  17 Pages| | |Violent Crime in America | |Street Violence and Boston’s Dorchester Youth: | |A Program Review Read MoreThe Effects Of Crime On The United States849 Words   |  4 PagesI am from different areas in the United States such as Missouri, Utah and Pennsylvania, which is where I was born. I have never been in trouble with the law nor really interacted with it so I can’t really say much. I will say that in Pennsylvania I use to live by Erie which had a pretty high crime rate and have been in the less admired parts of town or what people call the ghetto. I always saw the news of shootings and robbing mostly within that area. I was always upset by it, but I realized thereRead MoreThe Crime Rate Of The United States Essay1485 Words   |  6 PagesWhen we get into how society and people look at crime, it happens in every city, every neighborhood, people are victims every day, businesses, and even property. Crime dates back since colonization and the rates have varied over time, believe it or not, crime has dec reased over the years. As a matter of fact, the United States has been on a decline. The crime rate for the year 2000 was a total of 11,608,072 a declining year in 2015 with a total of 9,225,197. (U.S. Department of Justice) Read MoreFuture Of Crime : The United States Of America Essay1394 Words   |  6 Pages Future of Crime Investigation in United States of America Writer’s Name Institution’s Name Future of Crime Investigation in United States of America Crime Investigation is an important aspect of the law enforcement in any country. It is considered as the most vital aspect of legal system as both the law and order as well as justice system is dependent over the quality of crime investigation in the country. Not only that. There are several aspects related directly or indirectly withRead MoreHate Crime in the United States of America1698 Words   |  7 PagesHate Crime in the United States of America THESIS: In this research paper, information will be given on hate crime in the United States of America. It’s best to know about these types of crimes before it’s too late because it’s rarely reported or spoken about but does occur on regular bases. Hate crime didnt come about until the early 1980s. Its sad how these types of crimes still occur so many years later; there are innocent people who are attacked simply because of their race, religionRead MoreCrime Rate And Its Effects On The United States880 Word s   |  4 PagesAccording to Crime in America.Net the crime rate in 2015 increased (â€Å"Incarceration in the US†). This increase is attributed to the growing number of cities, metropolitan areas and the concomitant people living in poverty. A topic for debate has been how this country can stop the increasing crime rate. The best methods are to have stricter gun control laws, easier and more affordable access to a top-rate education for the lower economic classes, and the creation of good paying jobs with benefits thatRead MoreCrime Displacement And Diffusion Of The United States1078 Words   |  5 PagesAbstract Crime displacement and diffusion is a major concern in the United States. Crime neither seem to be increasing nor decrease throughout the years. Displacement brings more consequences and can occur when a harm is produced by displacement crime before the intervention. There are three theories that help explain why crime are committed, who are targeted and how to prevent from being a potential target. Being aware of your surroundings is extremely important. Analyzing offenders, victims andRead MoreMilitary Crimes Of The United States Constitution998 Words   |  4 Pagesregulations when it comes to punishments, the U.S. punishments could be worse. Overall, the American government has and will try to do all that is necessary in order to protect all Americans. As of 2001, a new order in war was presented. The United States Constitution allows Congress the enumerated war power to form rules regarding captures on land as well as water (Art. I, Section 8). Congress delegates the president with the authority to remove any enemy combatants considered harmful. The president’s

Hiv And Aids In Africa Health And Social Care Essay Free Essays

While there is no remedy, drug interventions can widen the lives of people with AIDS. It can be prevented by a committedness to poverty decrease, betterments in instruction, health care, nutrition and sanitation. AIDS is treatable and preventable and is under control in developed counties, but non in Africa. We will write a custom essay sample on Hiv And Aids In Africa Health And Social Care Essay or any similar topic only for you Order Now Background on Africa Many of us know that Africa is a hapless, hungering state, but non much more. The legion states of Africa have been inundated with war for old ages which has left it extremely hapless. In fact, the one-year income is $ 400 – $ 700. It is out of the inquiry for a individual to be able to afford intervention. The bigger issue seen by the African authorities is famishment and has been the overpowering job long earlier AIDS appeared. Therefore AIDS instruction is non ranked high on their precedence list. It is estimated that bar plans reach less than one in five of those who need them ( Kaiser Foundation ) . Increasing demand for wellness attention services is overpowering. At the same clip, they are losing big Numberss of wellness attention workers to AIDS. In some African states, it is estimated that AIDS causes up to one half of all deceases among employees in the public wellness sector, . ( Kaiser Foundation ) . The African civilization besides plays a function in doing the war on HIV more hard. â€Å" Multiple sex spouses are expected as portion of cultural look, † ( Cichocki, 2007 ) , which increases transmittal because the parties are incognizant they are HIV infected. Summary on AIDS AIDS is an infection that is caused by the human immunodeficiency virus ( HIV ) , which destroys the organic structure ‘s immune system. AIDS can be acquired in a batch of different ways and finally leads to decease. A few of the ways are being injected with used acerate leafs, infected blood transfusions, unprotected sex, and contact with a individual ‘s blood who has AIDS. In add-on, a female parent can infect her babe while pregnant, during bringing through contact with female parent ‘s blood or organic structure fluids, and after birth through chest eating. All of the literature points to the Sub-Saharan in Africa as being the most devastated by the disease with â€Å" more than 75 % of deceases were AIDS related in 2007, † ( Africa Action ) . The impact on adult females is even higher. â€Å" Women represent more than half ( 59 % ) of all grownups populating with HIV/AIDS, † ( Kaiser Foundation ) . This is in portion because of the cultural outlooks of multiple sex spouses and their low socioeconomic position. â€Å" A study from the United Nations says that AIDS will kill half of all 15 twelvemonth olds in Zimbabwe, Botswana, and South Africa by 2012 if something is non done shortly, † ( Cichocki, 2007 ) . Some of the literature estimates that in twenty old ages the population in countries of Africa could diminish by half. The impact on life anticipation is change by reversaling the additions made during the last century. â€Å" By 2010, life anticipations in several highly-affected states could drop to below 40 old ages, good below what they would hold been without HIV/AIDS and even below degrees they had reached in the pre-AIDS epoch, † ( Kaiser Foundation ) . Impact of AIDS Advantages of chest eating in destitute states, such as Africa, are significant. However, these advantages must be balanced against the hazard of go throughing HIV to the babes through chest milk if the female parents have the virus ; unluckily the bulk of female parents do n’t cognize that they are infected. In some countries of Africa, more than 30 per centum of female parents have HIV. If an HIV positive adult female takes no preventive drugs and breastfeeds so the opportunity of her babe going infected is around 20-45 % . Modern drugs are extremely effectual at forestalling HIV transmittal during gestation, labour and bringing. When combined with other intercessions including expression eating, a complete class of intervention can cut the hazard of transmittal to below 2 % . Even where resources are limited, a individual dosage of medical specialty given to fuss and pamper can cut the hazard in half. Testing is the first measure in forestalling HIV transmittal. Rapid HIV trial provide consequences in 15 proceedingss and supply information that allow preventive steps during childbearing such as cesarian subdivision and non interrupting the female parent ‘s H2O. However, supplying proving and drug intervention to everyone who needs it requires more clip and preparation than is presently available in most states. ( Avert ) Childs are being left as orphans because their parents are deceasing from AIDS. Even more astonishing is the fact that many of these kids will besides decease from AIDS. Often both of the parents are HIV positive in Africa. As a consequence, more kids have been orphaned by AIDS in Africa than anyplace else. As parents die and kids are sent to relations for attention and upbringing the family dissolves. AIDS strips households of their assets and income earners, doing the hapless poorer. ( Avert ) . Significant injury and adversity occur for kids affected by HIV and AIDS. The epidemic non merely causes kids to lose their parents but sometimes their childhood every bit good. As parents and household members become sick, kids take on more duty to gain an income, bring forth nutrient, and attention for household members. It is harder for these kids to entree equal nutrition, basic wellness attention, lodging and vesture. Fewer households have the money to direct their kids to school. As projections of the figure of AIDS orphans rise, there are treatments of an addition demand for institutional attention for kids. However this solution is non merely expensive but besides damaging to the kids. Institutionalisation shops up jobs for society, which is sick equipped to get by with an inflow of immature grownups who have non been socialised in the community in which they have to populate. In the last decennary, there has been a dramatic addition in the figure of immature kids who have died because of HIV/AIDS transmitted to them by their parents. The uneducated are four times more likely to believe that there is no manner to avoid AIDS and three times more likely to be incognizant that the virus can be transmitted from female parent to child. Hardest hit by HIV/AIDS is the on the job age population. The loss of these workers in bend affects Africa ‘s ability to react to the epidemic. AIDS claims the lives of instructors and contributes to serious instructor deficits in several African states. The instruction sector has been weakened through its impact on school attending and registration among kids affected by HIV/AIDS. Teacher shortages in African states have resulted as AIDS claims lives. Global Aid Funding which is being provided is non plenty. â€Å" Experts topographic point the cost of incorporating the epidemic to be about $ 4 billion, † ( Cichocki, 2007 ) . There are four chief support watercourses: the US authorities initiated President ‘s Plan for Emergency AIDS Relief ( PEPFAR ) ; the United Nations bureau called the Global Fund to contend AIDS ; the private sector ; and domestic disbursement. The US provides about half of the support for the battle against AIDS through PEPFAR. But PEPFAR is under-funded, and it merely provides support to 12 states in Africa, go forthing three-fourthss of the continent out of the image. It is being revised to extinguish the accent on sexual abstention and spread outing the usage of generic drugs. The Global Fund is criticized for taking excessively long for the money to make the people that need it. The Bill and Melinda Gates Foundation have provided the most significant of private contributions to the Global Fund. Decision There is an AIDS epidemic in Africa, specifically in the Sub-Saharan country and it is clearly non anyplace near to going under control. The chief ground seems to be that Africans are holding unprotected sex. Many people are non educated about the menace of AIDS so they have unprotected sex. It makes sense they do non believe AIDS exists and therefore, do non take steps to protect themselves from the disease. In add-on, the infirmaries are deficient and reuse acerate leafs and do non hold medical equipment to test blood for disease which consequences in septic blood transfusions. The epidemic can be helped if people receive instruction and medical intervention. Drugs demand to be available for everyone who has AIDS. The support to assist is going more focussed on what needs to be done so that AIDS can shortly be brought under control. The people need to be better educated about AIDS and what it can make to them. An full coevals is being devastated by the depredations of this disease. How to cite Hiv And Aids In Africa Health And Social Care Essay, Essay examples

Opportunity Analysis of A New Business Venture REALAKTIV

Question: Discuss about the Opportunity Analysis of a New Business Venture for REALAKTIV. Answer: Introduction The innovation in the business forms the key to growth and sustainability and the idea to withstand the competitors therefore highlights the need to conduct an opportunity analysis (Deane et al. 2006). This helps the possibility to identify the emerging ideas and trends which when combined with the consumer latent needs helps to redefine a product or service in a given market. Therefore innovation can be built upon an existing idea, product or service, while it can also be unique which has not existed before adding value to the user (Brodie et al. 2009). In this report, a new business opportunity, REALAKTIVE will be highlighted as a feasibility idea wherein a self analysis, venture description, external market research, industry analysis, feasibility technicalities, financial aspect, multiple scenario and scalability for the future. It will also help to understand and test an idea for its viability and the potentiality to emerge as a dominant trend favoured by the consumers. Health s afety is important and hence organic foods score versus non organic foods should occupy consumer mental space. Elements of self analysis The entrepreneurship is a process which has distinct stages to design and launch a product or service or both that separates itself as new in this world. The challenges are however, the scope of the idea to be translated into the reality as there are many barriers that are inherent to the whole process. The trait theory states that it is inborn while human capital which has the capability to align the resources, finance and materials in time shows the managerial capabilities (Dess and Lumpkin, 2009). It can be defined as entrepreneurial capability that has the passion and the attitude to pursue the vision in mind. Therefore it is essential to understand the three elements which are human capital, the entrepreneurial side of the human capital, and the demographic control variables. Human Capital Characteristics Rating General Education and knowledge Medium to High Managerial High Capabilities High Demographic control variables Medium Entrepreneurship specific Entrepreneurial skills Medium Family background Low Attitude and passion High Venture specific Knowledge domain High Motivation level High The above analysis shows that it is more of general perceptions of the industry, the ability to think innovatively which has creativity to drive the idea at conceptual stage to reach entrepreneurial level. The self analysis is about the ideologies that are based in mind while the capabilities will be only tested when the concept is translated into a entrepreneurial venture (Dobson et al. 2009). Proposed venture Description: The proposed venture is about pure organic product (agri produce) which is the result of natural farming methods aided with advanced technology of seeds that is ideal for backyard gardening or organised large scale farming. The goal is to provide pure organic food (farm fresh vegetables) that are completely free from traces of pesticides and insecticides, no chemical treatment use of preservatives before packaging, till the end user buys for consumption in UK. It can be segregated into vegetables, fruits and whole grains. Organic- more than 95% organic agricultural ingredients is the purest form, Certifying body stamp Country of origin EU/US/AUS accredited registration number Use by date(latest) Name of the product, brand, category Weight( in metrics) Name and address of the producer Ingredients listing Name of the venture: REALAKTIV The total investment in the venture was 60,000, with both contributing equal share for the business. Customer profiles who prefer organic food for healthy living and eating, and earns at least $35,000, a graduate and falls in the age group of 25-60 years of both genders are the target market. This will be done in a staged manner with strategy adopted based on the consumer acceptance of the brand REALAKTIV. Market research: There is a widespread organic product that is available in the market with retail store brands ranging from vegetables, whole grains, fruits (Greasley, 2009). The total market size in UK is 400 million and it is growing at the rate of 15% YoY. There are certified organic produces who are either producing partly organic (70-90) % while rest are the non organic market of agricultural produce. The market share in terms of organic and non organic in the retailers stocks is shown below. Retailer Total Grocery in millions Organic vol in Millions Importance of corporate strategy Tesco 25.3 26 Medium ASDA-Walmart 14 4.5 low Sainsbury 14.1 28 High Morrisons 10.5 4.5 Low Waitrose 4.9 23 High Coop 5.4 3.6 Low LIDL 3.7 0.9 Low ALDI 4.9 0.5 Low Iceland 2.0 0 Low Ocado 0.5 7.0 High MS 3.1 2.0 Medium The key reasons the conscious customers are buying is because, taste is better, no pesticides, better for planet environment, animal welfare (poultry and meat), perceived better quality and health benefits (Handlechner, 2008). There is 3.2% growth in supermarket YoY (2014-15), 9.1% growth in box schemes, 15.2% in catering and 7.5% growth in independent retailers. Most of the sales is now coming for the connected customers (online and technology) and the Millennials (upto 40years age) (Paul, 2012). Marketing Strategies: Product: The first foray is in produce, and subsequently the company will enter grocery, babyfood, bakery, meat fish poultry and dairy. Price: Premium segment pricing that corresponds to the pure organic category (95-99%) of vegetable produce. Promotion: Promoting the launch events in television culinary shows, and new customer engagement process through blogs and social media for educational strategy to teach the enhanced methods. Place: The online website (web2.0) and retailers stocking the brand REALAKTIV. People: The contract based employee will be specialised to handle the supply chain functions, inventory, packaging and labelling and distribution functions in UK. The people will be trained to be the brand ambassadors coordinating with the retailers to stock the brand REALAKTIV. Process: The element which will set the brand REALAKTIV is the processing of the agri produce, with organic manures for the farming land. The soil testing to find the actual soil composition will be done, and any deficiencies will be treated with natural methods. Physical evidence: The print media promotion that is online presence is first step to increase brand visibility and penetration to differentiate from others (Shafie and Rennie, 2012). The packaging process videos of the products will be uploaded in YouTube. The first company outlet will be established in the Eastern London area. Industry analysis The market as per the UK organic trade board is in abundance of processors, manufacturers and marketers engaged in organic activity with business selling vegetables and fruits which shows that there are different players engaged in the total supply chain management (Pracejus et al. 2003). The packaged processing has shifted towards the fresh produce and or British origin which is growing each year and accounts for 53% of the total market in the organised retailing sector. There are organic suppliers, producers and retail marketers who are also supplying to the supermarket own brand, catering, hotel chains, flights and cruises, box schemes and online (Zepeda and Deal, 2009). To understand industry forces where the own label organic brands are affecting the business, the following tool is used. The issues are late entry, entry with high price amidst big established competitors in the fast growing market also needs buyers preference to be customised (Shafie and Rennie, 2012). Porters fi ve forces: Threat of new entrant: The success of a new entrant depends on inking the deal with the agri-producers and the ability to distribute the products. The establishment of the organic firm can require huge farming requirements with organic manures, testing, output to be tested which requires time (gestation period) and financial support (Winter and Davis, 2006). Threat of substitute product: The substitutes have a lower price, and ample number of different grades of organic foods that are priced differently. The grades define the quality of the existing product and pricing done accordingly will help Bargaining power of customers: The customer understands that the organic produce is important for maintaining the eating habits, and hence the power as a customer is high as there is low price sensitivity. There is also low dependency on the distributors as choices at store and doorstep delivery is abundant. Bargaining power of suppliers: This is making tough to penetrate the market as higher concentration of the players have longer negative term impact. The retailers, marketers, processors and manufacturers all are equally looking at this lucrative market growth that can create cartelisation of prices sourced from common source. Intensity of competitive rivalry: The industry is growing fast that is spread across fruits, vegetables, meat, poultries, milk, bakery and even beverages that is finding place in the organic industry marketing. The present competitor is on price but the future competition needs to be differentiated on the quality pure organic, and partial organic that is more on the qualitative parameter. Technical feasibility The organic firm setup and processing with manufacturing to the packaging element and distribution to the retailers presents the total end to end supply chain process. The total output of a farm (owned or leased on contract) will depend on the soil nature and type, the availability of organic manure, gestation time from start to the first harvest, the testing, labour and finance. All of these are feasible when the market based (pull) exists for the (95%) pure organic produce. These above elements are controllable while the climate conditions and the whole operations impact on the local community; ecological damage needs to be studied. The use of machines that are a larger part of the crop cutting while the use of biodynamic agriculture that uses unified and individual organisms that balances ecosystem for soil, plants, animals will be undertaken. The bio-intensive farming systems also can be thought as a key driver to achieve (95%) purity, which uses minimal land and improve soil quality as the agricultural process is ongoing. The soil conservation process for greater sustainability will be done where, crop rotation, contour farming, water conservation, residue management will be done to gain on time, and keep soil productivity balanced. The training of the labours on contract will be the key to turnaround the framing process. Financial feasibility: The cost of the total project that has harvesting, stocking and packaging and overall REALAKTIV activities are shown below: Cost 2016 First Quarter 2016 Second Quarter 2016 Third quarter Owner hours spent on marketing/online 1000 500 480 Owner hours spent on Supply chain 0 500 5000 Owner hours spent on farm activities 2000 480 250 Transactions per customer/month 1 2 4 Spend per customer 20 31 39 Business referral partners added 3 4 3 Investment 60,000 0 0 ROI 20% 31% 35% Profit after expenses 8000 11,580 15,900 The firm specific activities that are necessary for REALAKTIV to adopt the bio-intensive farming systems, is underlined here. Resources needed Per month Per Year Per 3 Years Natural manure 2250 27000 81000 Seeds GM 3000 36000 108000 Labour 8000 96000 288000 Other 500 6000 18000 Interest 2000 24000 72000 Principle return 34,575 4,14,900 17,44,700 Expenses total 50,325 603900 2311700 Scenarios The options for the REALAKTIV can be conservative or full-fledged approach where the operations will differ so will be the strategies for harvesting and packaging. The approach will be market survey to identify the demand of premium organic produce followed by establishment of firm, bank mortgage after business plan feasibility approval. The three years time horizon that has been earmarked for the ROI (return on investment) for the firm where the judicious mix of the seven Ps of marketing explained earlier will be deployed. The profits each month to be reinvested continuously for the first year till the ROI is achieved. The target is to keep the overhead cost low, the output per firm to be high weathering the climatic irregularities. The choice of right strategy will depend on the market response (reality scenarios) and the strategies deployed to execute those (Zepeda and Deal, 2009). The QMS (quality management system) practices to be implemented with HACCP (hazard analysis and crit ical control point) to be introduced and labelled in the packet is necessary to project brand image premium tag. The outsourcing option to do continuous replenishment in retailers for REALAKTIV, will have smallholders and external assistance in quality management, training and QC methods download and the incentives for achieving (95%) purity in organic produce. The threat of premium organic foods from the retailers is likely to happen, as the organic market is moving towards the maturity stage of the PLC (product life cycle) curve. At this stage the consumers seek differentiated brands and want to move ahead seeking novelty by paying premium. There can be faster acceptance and higher sales prompting the competitors like retailers to offer to buy stake or want to do MA. Scalability The strategy is to differentiate the REALAKTIV brand is needed to showcase the premium pricing and the scalability. The initial strategy that is demand centric will be tested with the market accepting the brand REALAKTIV while the subsequent offline and online strategies to expand the REALAKTIV portfolio will require the following thrust in retailing, home delivery and penetrate the B2B segment of the foodservice industry. The key issues here is the stock after the harvest and gaps to be met by the import where quality needs vigorous testing. The scalability in REALAKTIV will happen from brick and mortar to the online version where home delivery will enable to capture front part of supply chain. This forward integration of activities will help to streamline over time that will use the experience curve to foray into service centric from the present product centric offerings (Pracejus et al. 2003). So customisable solutions of organic product in terms of volumes, quality for the food s ervice sector can be done, which can be extended to hospitality industry as well. Conclusion The above report hence outlines the basics of the entrepreneurship where the existing product like organic food with purity over (95%) will be the choice of the innovation. It will be requiring the advanced agricultural technology, a detailed process of HACCP certification followed by testing to create a product that is worth the price (premium). The opportunity analysis thus laid down the stages, the key forces acting on the business, the strategies to eliminate, the financials which will be used to generate revenues, expansions and foray into other product range. 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